JobbiRemote opportunity
Senior Lifecycle Marketing Manager
Remote | United States, Canada
USD 115,200 to 194,400 annual base salary for United States residents, excluding bonuses, equity and benefits. The posting doesn't list a Canadian salary range.
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Remote within the United States or Canada.
About the role
Run email programs that help prospects move toward sales conversations. You'll manage automated nurture campaigns and follow-up after events, using audience data and tests to improve conversion and pipeline.
What you'll work on
- Build automated nurture journeys and triggered emails with content tailored to each audience.
- Manage programs from planning and copy through testing, QA, launch and performance reviews.
- Plan campaign and event follow-up, including targeted programs for priority accounts, industries and competitive audiences.
- Work with Marketing Ops on which prospects go to Sales, stay in nurture or stop receiving messages.
- Track prospect progression, MQL conversion and pipeline. Use tests to improve email results.
What the employer asks for
- At least 5 years in lifecycle, email, CRM or growth marketing, ideally at a B2B SaaS technology company.
- Experience independently running prospect nurture programs, automated journeys and campaign follow-up.
- Hands-on Marketo experience with smart lists, segmentation, engagement programs, dynamic content and automated workflows.
- Experience using email and funnel data to make improvements, plus clear writing and coordination across teams.
- Careful work on audience logic, campaign setup, QA, localization and reporting.
- HTML/CSS for email troubleshooting is a plus, as is experience with ABM, enterprise IT or developer audiences, global campaigns and Iterable.
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Added to Jobbi Nov 10, 2026. Availability last checked Nov 15, 2026. Employer posted Nov 10, 2026.